According to a former Twitter product manager who was fired, Elon Musk led the newly renamed company X based on instinct rather than data, with a circle of sycophants surrounding him, and his mood shifting unpredictably.
A fired Twitter product manager said Elon Musk ran the company newly renamed X by instinct not data, surrounded by sycophants with his mood changing unpredictably.
Esther Crawford, whose picture sleeping in a Twitter office late last year made her a viral sensation, shared her thoughts on Wednesday in a lengthy post at X.
Crawford joined Twitter when it bought her startup in 2020, before Musk bought the social media platform for $44 billion.
Twitter employees feared being called into meetings with him or having to deliver negative news, according to Crawford.
Musk seemed to trust random feedback and Twitter polls more than employees working to solve problems at the company, according to Crawford.
Musk has proven success tackling engineering problems, but a social networking platform requires emotional intelligence, Crawford said.
Musk killed off the Twitter logo this week, replacing the world-recognized blue bird with a white X.
After buying Twitter, Musk had said that he wanted to create a super-app inspired by China’s WeChat, which would function as a social media platform and offer messaging and payments.
Since Musk bought Twitter last October, the platform’s advertising business has collapsed as marketers soured on Musk’s management style and mass firings at the company that gutted content moderation.
In response, the billionaire has moved toward building a subscriber base and pay model in a search for new revenue.
Khalil Wakim, with AFP
