
Lebanon’s $30 Million Digital Ad Boom Bypasses Local Media
Liliane Mokbel, 10/05 12:00 - Reading : less than a minute
Despite a near-total freeze in ad campaigns since September 2024, triggered by the escalating conflict between Israel and Hezbollah, digital advertising emerged as a clear winner in Lebanon. According to the Lebanese chapter of the International Advertising Association (IAA), ad spending on platforms like Meta, TikTok and Google reached $30 ...