This is Beirut

Anti-Counterfeit Guide: How to Spot Fake Skincare and Shop Safely (3/3)

Bélinda Ibrahim, 18:00 - Reading : 4 minute(s)

Counterfeit Cosmetics Skin care Lebanon Beauty Health Awereness

Today’s counterfeit cosmetics are almost indistinguishable to the naked eye: they have the same bottle, same typography and nearly the same texture as genuine ones. Moisturizers, serums, sunscreens, micellar waters, foundations, luxury sets — no category is spared. And no country, either. From the US to Lebanon, France to South Korea, ...

30°C in the Shade: Reinventing Summer Beauty Routines

Bélinda Ibrahim, 22/06 17:00 - Reading : 2 minute(s)

Makeup Summer Beauty Heat Hair Routines

When the thermometer climbs past 30°C and humidity settles in, our entire relationship to beauty gets turned on its head. Routines become lighter, gestures more instinctive—and more sincere. Gone are the heavily made-up looks, the perfectly sleek hairstyles, the thick layers of product suffocating the skin. Summer tells the truth: sweat, frizz, ...

Skin, Hair, Nails: Beauty Begins on Your Plate

Bélinda Ibrahim, 01/06 18:30 - Reading : 4 minute(s)

Skin Beauty Nutrition Food

Every day, the cosmetics industry promises us radiance, firmness, hydration and purity, with a heavy dose of high-tech molecules and luxurious packaging. Yet, more and more scientific studies are pointing to a fundamental truth: skin beauty begins in the gut. American dermatologist Whitney Bowe, in her book The Beauty of Dirty Skin, describes the ...

The Beauty and Wellbeing Forum Returns to Beirut!

This is Beirut, 25/04 13:25 - Reading : less than a minute

beauty wellbeing lebanon beirut

Title: The Beauty and Wellbeing Forum Returns to Beirut! Caption: The Beauty and Wellbeing Forum is back – and stronger than ever – with its second edition! This exceptional event brings together leading experts, influencers and innovators to celebrate mental, physical and aesthetic health. From April 24 to 27, 2025, Beirut’s Seaside ...

Nose Jobs Booming in Iran

This is Beirut, 08/04 15:05 - Reading : less than a minute

Iran Nose job Beauty

In Iran, nose jobs are a growing trend, especially among women.

L'Oréal Partners with Jacquemus: Entering Beauty Sector with Exclusive Fragrances

This is Beirut, 09/02 14:00 - Reading : 2 minute(s)

Art Fashion Beauty Culture

L'Oréal announces a strategic partnership with the fashion house Jacquemus, acquiring a 10% minority stake in the brand founded by Simon Porte Jacquemus. This collaboration, valued at nearly 100 million euros, marks the entry of the cosmetics giant into the world of fashion, with the goal of creating exclusive perfumes for the brand. This ...

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