Everywhere you turn in India’s ancient temple town Madurai, the heady and fragrant smell of jasmine fills the air, a reminder of its symbolism of love in Hinduism. But the delicate white flower, renowned for its longevity and fragrance in Madurai, also plays another role thousands of miles away, it is an essential ingredient in some of the world’s most recognisable perfumes, including J’adore by Dior and Mon Guerlain by Guerlain.
With AFP
