Apple

Apple Plays it Safe on AI Despite Wall Street Pressure

Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and Wall Street expresses doubts over its strategy. The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep -- to ...

EU Skewers Google, Apple over Tech Rules Despite Trump Threats

The European Union defied US threats of retaliation Wednesday by accusing Google of violating its digital rules -- which could trigger hefty fines -- and ordering Apple to make its iPhone interact better with rivals' devices. The moves risk opening up a new front in the already fraught relationship between the EU and President Donald Trump, who ...

Apple Announces $500 bn Investment in US as Trump Tariffs Bite

Apple said on Monday it will spend more than $500 billion in the United States over the next four years and hire 20,000 people, with President Donald Trump quickly taking credit for the announcement. The Silicon Valley-based giant said it was its "largest-ever spend commitment," which comes as tech companies battle for dominance in developing ...