Million, a revolutionary content monetization platform, was launched on February 8 in the Middle East. Promising to revolutionize the digital content creation landscape, Million aims to fundamentally change the dynamics between creators and their audiences.

Conceived by CEO Julien Hawari, Million is driven by the desire to empower creators and offer them unprecedented control over their creations. Unlike conventional social networking platforms, Million introduces a new model that allows creators to directly monetize their work through various channels such as pay-per-view, subscriptions, gifts and collectible digital objects, thus guaranteeing fair remuneration for their efforts.

The creation of the platform stems from the growing demand for a fairer, more transparent content monetization system, in response to the evolving economics of creators. Hawari’s ambition is clear: to democratize content monetization and equip creators with the tools they need to thrive in this rapidly changing landscape.

With its launch in the Middle East and North Africa (MENA) region, Million promises creators access to a comprehensive range of tools and functionalities, designed to enhance the social capital and utility value of their content. These include analytics tools, transparent transaction capabilities and direct monetization opportunities within the platform’s ecosystem.

The company’s value, estimated today at $100 billion, is expected to reach $480 billion by 2027.