Elon Musk, the owner of Twitter, dropped a hint late Saturday night that he might soon abandon the social media platform’s iconic blue cartoon bird logo in favor of a more cutting-edge design inspired by an “everything app” referred to as “X,” to which he has frequently alluded.
Twitter owner Elon Musk hinted late Saturday night that he may ditch the social media network’s blue cartoon bird branding, and soon, for an edgier logo based on an “everything app” he has long alluded to called only X.
Twitter, founded in 2006 and whose name is a play on the sound of birds chattering, has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq.
The 52-year-old Tesla founder has previously said that his rocky takeover of Twitter last year was “an accelerant to creating X, the everything app,” a reference to the X.com company he founded in 1999, a later version of which went on to become PayPal.
Such an app could still function as a social media platform, and also include messaging and mobile payments.
Musk has already named Twitter’s parent company the X Corporation.
Musk went on to make several other X-related comments, saying a new emblem should be “of course, Art Deco” style and that under the site’s new identity a post would be called “an X.”
Twitter is thought to have around 200 million daily active users but it has suffered repeated technical failures since the tycoon bought the so-called bird app for $44 billion in 2022 and sacked much of its staff.
Khalil Wakim, with AFP
