Position: Social Media Coordinator
Company: Ici Beyrouth & This is Beirut
Location: Beirut, Lebanon (on-site)
About Us: Ici Beyrouth and This is Beirut (IB & TIB) are dynamic, global digital news media platforms. Our diverse team is at the forefront of truth and accuracy as we strive to be the trusted source for in-depth investigations as well as balanced analyses and information.
Rooted in the survival spirit of Lebanon, our news platforms stand as a beacon of journalistic excellence, transcending geographical boundaries to deliver profound insights and reporting.
With unwavering dedication, our mission is to curate accurate information while fostering a global discourse that champions informed awareness and cultivates positive societal progress and change.
IB & TIB are free, independent, and committed media outlets that promote cultural resistance and a set of values which are representative of a sovereign Lebanon.
Job Description:
As a Social Media Coordinator at IB & TIB, your primary focus will be to strategize, plan, and execute social media campaigns, as well as engage our global audience across various social media platforms. You will play a pivotal role in overseeing the Community Manager curating relevant content, analyzing social media data, cultivating meaningful interactions, managing conversations and communities, and driving engagement among our diverse audience base, while representing our brand voice and values.
Key Responsibilities:
- Develop and execute innovative community engagement & social media marketing strategies to grow and nurture our digital audience across several platforms such as: Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, and LinkedIn.
- Moderate online conversations (comments & messages), interact with followers, and respond to relevant inquiries in a timely manner.
- Create and implement compelling content (posts, videos/reels, images, polls, discussions etc.) to increase brand awareness and encourage interaction and participation.
- Collaborate with other teams/departments to align community initiatives with overall brand objectives.
- Track & analyze metrics and generate regular insightful reports to optimize social media performance – community engagement, growth, sentiment and so forth.
- Conduct market research and competitor analysis.
- Stay up to date with technical specifications, social media trends and industry best practices to optimize community management strategies.
- Collaborate with cross-functional teams to ensure alignment between social media activities and overall company objectives.
- Edit / optimize content received from journalists before publishing on social media platforms.
- Ensure consistency in brand messaging.
- Monitor and analyze key performance indicators (KPIs) related to content.
- Plan and organize content calendars, ensuring consistent posting schedules and diverse content types.
- Attend and/or cover out of office events on an occasional basis (occasionally, if needed).
Requirements:
- Bachelor’s degree in marketing, communications, journalism, or related field.
- Minimum of 3 years of experience in community management or social media marketing.
- Proven track record of developing successful social media strategies.
- Strong understanding of various social media platforms and their respective best practices.
- In depth knowledge of social media management tools and analytics platforms.
- Good knowledge of SEO, keyword research, and paid advertising (A/B Tests, Google Ads, Meta ads, etc.).
- Capability to multitask, prioritize and work in a fast-paced environment.
- Good organizational skills and attention to detail.
- The ability to work independently and as part of a team.
- Analytical mindset with the ability to interpret social media metrics and derive actionable insights.
- Creative thinking and a proactive approach to problem-solving.
- Flexibility to work in shifts – AM / PM
Preferred Qualifications:
- Experience in the news media or digital publishing industry.
- Multilingual skills – English and/or French required. Arabic is a plus.
- Excellent written and verbal communication skills. Copywriting & story-telling skills.
- Proficiency in WordPress.
Why Join Us:
- Opportunity to be part of a reputed global news media company.
- You will be part of a platform that reaches audiences worldwide, contributing to shaping opinions, sharing information, and making a significant impact in shaping the digital news landscape.
- We foster an environment that encourages innovation and creative thinking.
- The fast-paced nature of the news media industry ensures new and challenging workdays.
- Work in a dynamic and diverse environment with a passionate team of young and seasoned professionals.
- Competitive compensation package (including parking and medical insurance) and opportunities for personal and professional growth.
- We celebrate diversity and strive to create an environment where everyone’s voice is heard and valued.
- Your contributions will be recognized and appreciated. We understand and value work and people that drive our platform’s success.
How to Apply:
Interested candidates are invited to submit their resume and a cover letter explaining why they are the ideal person for the position. They should also highlight relevant experience and outline their approach to social media and community management in the news media landscape.
Please send your resume and cover letter to – careers@thisisbeirut.com.lb – with the subject line: “Application: Social Media Coordinator – IB & TIB”.
Applications will be reviewed on a rolling basis.