Pharrell Williams opened Paris Men's Fashion Week with an elegant and bold show at the Louvre, marking a significant shift in men's fashion. This historic moment was elevated by the presence of numerous celebrities and an innovative spirit.
Designer Pharrell Williams for Louis Vuitton inaugurated Paris Men's Fashion Week on Tuesday evening with a show at the Louvre, which was much more subdued than usual and confirms the end of streetwear's dominance.
A fifth collection titled Remembering the Future, created in collaboration with his friend Nigo, Kenzo's artistic director, was unveiled in a decor specially designed for the occasion in the iconic museum's central courtyard.
Models walked a circular runway adorned with cubes decorated with Vuitton's monogram flower – which later revealed archives from both designers – showcasing long tweed coats, chunky boots, flared trousers, Teddy jackets, and wide Bermuda shorts.
The collection embraced autumnal hues with a touch of bubblegum pink, complemented by the maison's signature bags, including a mini trunk so soft it folds in your hand. It reaffirms Louis Vuitton's position as a trailblazer in redefining modern menswear through innovation and timeless elegance.
Although streetwear's influence remains apparent with camouflage prints and a few bomber jackets, this new collection seems to definitively signal the end of streetwear's reign, a style elevated by Virgil Abloh, Pharrell's predecessor at Vuitton.
The designer, famous for his hits Happy and Get Lucky alongside Daft Punk, once again called on the Pont Neuf Orchestra to accompany the show, which proved less spectacular than his Pont Neuf runway, western-inspired show at the Jardin d'Acclimatation, or manifesto-style event at UNESCO.
The event, however, drew a star-studded audience, including French basketball star Victor Wembanyama, a brand ambassador, and actors Idris Elba, Bradley Cooper, Omar Sy, and Pio Marmaï. South Korean star J-Hope from the K-pop group BTS also attended, drawing many fans to the museum's surroundings, as did artist Takashi Murakami, who recently reissued his collection for Vuitton 20 years after their first collaboration.
With AFP
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