Meta has partnered with Blumhouse, the horror film studio behind Get Out, to test its new AI video tool, Movie Gen. Selected directors, including Casey Affleck and Aneesh Chaganty, are experimenting with the tool to generate video clips and explore creative possibilities.
Meta has announced a partnership with Blumhouse, the American horror film studio known for producing Get Out, to test its latest generative AI tool, Movie Gen, which is designed for video creation and is currently in the testing phase.
Blumhouse selected several directors, including Casey Affleck, who directed Light of My Life and won an Oscar in 2017 for Manchester By The Sea, and Aneesh Chaganty (Searching), to experiment with Meta’s tool.
These directors have used the tool to generate video clips intended for integration into longer sequences, according to a statement released by Meta on Thursday. “While nothing can replace the hands-on experience of a film shoot, the Movie Gen models helped directors express their ideas more quickly and explore different visions, tones, and atmospheres,” said Meta.
Language models, including Movie Gen, use extensive databases to generate content—such as text, images, videos, sounds, or code—in response to natural language prompts.
Movie Gen allows users to create videos from written prompts or photos and provides editing capabilities for existing videos. It also offers the ability to add soundtracks to videos based on user prompts.
This is Meta’s third image generation model, following previous versions released in July 2022 and November 2023. However, none of these interfaces have been made available to the public yet.
“These tools will be powerful for filmmakers, and it’s essential to involve the creative industry in their development to ensure they are suited to their needs,” said Jason Blum, founder of Blumhouse, quoted in Meta’s statement.
Despite the excitement around AI video tools, generative AI has raised concerns among many artists, from Hollywood to video game developers. These concerns have led to strikes and lawsuits over copyright violations. Creators demand safeguards ensuring that their voices or movements are used only with consent and fair compensation.
With AFP
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