A Holistic Journey in Beirut: 'Beauty and Wellbeing' Forum
For the inaugural time in Lebanon, the Beauty and Wellbeing pioneering forum amalgamates the realms of beauty, physical and psychological health under a single canopy at the Forum de Beyrouth from April 18 to 21, 2024. Endorsed by the Ministries of Information, Economy and Trade, this event will host a vast array of experts in the domains of medicine, public health, alongside various sectors and enterprises integral to the field.

Spearheaded by Ms. Hanadi Dagher and founding partner Dr. Jad Nehme, a vanguard in the holistic wellness of mental and physical health, along with Dr. George Aoun, the vice president of the Beauty and Wellbeing forum, this event is set to unfold over four days, offering a transformative odyssey for all participants.

Beauty and Wellbeing Forum 2024 emerges as a holistic initiative aimed at the comprehensive health of the body and soul, marking a first of its kind in Lebanon. The forum is set to feature over 200 exhibitors, providing attendees with an unparalleled opportunity to delve into the latest innovations in human body care and mental health maintenance. From avant-garde products to revolutionary treatments, participants are afforded a unique chance to discover novel methodologies in order to elevate their life quality and bolster their well-being and health.


Beyond the exhibition aspect, the forum's agenda is enriched with an array of lectures, vibrant group discussions and interactive sessions designed to foster communication between experts and the Lebanese populace in attendance. Ms. Hanadi Dagher, the forum's founder, articulated the significance of the event, stating, “For the first time in Lebanon, such an event has been organized. Despite the economic situation and the significant challenges faced in the region, we have resolved to position Lebanon on the global map of international exhibitions in the beauty, mental and physical health domains, affirming that our country harbors immense potential and globally competitive companies. We are committed to showcasing all that is beautiful and creative to our people.” She further emphasized, "This forum transcends a mere gathering; it is an experience designed to inspire and empower individuals to prioritize self-care and adopt a new perspective on life and its meanings."

Dr. Jad Nehme, the founding partner, highlighted the exceptional opportunity the forum presents for visitors to engage with doctors and experts in mental and physical health, introducing them to a movement in Lebanon that adopts a global dimension. He elucidated, "We must adopt a holistic approach towards health and illness, fostering awareness that will rectify many misconceptions. Our aim is to establish a venue where friends can convene in an environment that is both enjoyable and replete with beneficial information regarding human health. It is a forum for experiences, where the visitor embarks on a journey of self-discovery, self-reconciliation and alleviation of psychological and physical stress, which is deemed the primary causative factor of diseases."

Dr. George Aoun, the Vice President of the Forum, underscored the critical importance of focusing on mental health, especially under the delicate circumstances faced by the Lebanese populace and the broader region. He remarked, "It is an opportunity to amplify awareness about the latest research, medications, modern treatments, and medical technology and equipment, in addition to exploring a lifestyle that simultaneously nourishes the mind, body and spirit. This is the essence of what the forum endeavors to offer."
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