Japanese arch-rivals Nissan and Honda said on Friday that they were exploring a strategic partnership in electric vehicles to face up to a "once-in-a-century" upheaval in the car industry.
Analysts said that the move was aimed at catching up with Chinese competitors who have stolen a march in EVs while Japanese firms have lost ground by focusing more on hybrid vehicles.
"We are not competing only with the traditional car makers, but also with new players... with innovative products and new business models" as well as "overwhelming price competitiveness and amazing speed," said Nissan CEO Makoto Uchida.
"We cannot win the competition as long as we stick to conventional wisdom and traditional approach," he told a joint news conference announcing a feasibility study of the partnership.
With AFP
Analysts said that the move was aimed at catching up with Chinese competitors who have stolen a march in EVs while Japanese firms have lost ground by focusing more on hybrid vehicles.
"We are not competing only with the traditional car makers, but also with new players... with innovative products and new business models" as well as "overwhelming price competitiveness and amazing speed," said Nissan CEO Makoto Uchida.
"We cannot win the competition as long as we stick to conventional wisdom and traditional approach," he told a joint news conference announcing a feasibility study of the partnership.
With AFP
This Is Beirut
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