Jacquemus and Nike join forces once again to create a revolutionary accessory that combines style and innovation: the Jacquemus Le Sac Swoosh shoulder bag, featuring Nike’s iconic logo.
The collaboration between Jacquemus and Nike has continued to surprise and delight fashion enthusiasts since 2022. After dazzling the public with visually striking product pairings, such as the Nike Air Humara sneakers paired with the J Force 1, the creative duo is taking a new step with the launch of the Jacquemus Le Sac Swoosh shoulder bag. This extraordinary bag proudly displays the iconic silhouette of the Nike logo, raising an intriguing question: is it a Jacquemus or a Nike? The answer lies in the perfect fusion of the two brands, which have managed to combine their distinctive identities to create a one-of-a-kind accessory.
To announce the arrival of this new product, Jacquemus and Nike enlisted Sha’Carri Richardson, the reigning 100-meter sprint champion at Budapest 2023. This wise choice reflects the athlete’s expertise in speed and performance, values dear to both brands. From the teaser image of the campaign on social media, Sha’Carri Richardson’s distinctive aesthetic elements are noticeable, such as her bold manicure and the wing-shaped tattoo adorning her right forearm.
The history of the Nike logo dates back to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports in Portland. At the time, they were distributors of the popular Japanese Onitsuka Tiger sneakers. However, as their business flourished, they recognized the potential for greater profits by manufacturing their own shoes.
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The question of what logo to adorn their new line of football boots then arose. This is where Carolyn Davidson, a graphic design student at Portland State University, where Phil Knight also taught accounting, came in. Davidson was tasked with creating a memorable logo that would increase the appeal of the new shoes. Before it was known as the Swoosh, Nike’s logo was initially dubbed “The Script” by Davidson, reflecting the sensation of rapid movement. This term carries a deep onomatopoeic resonance, instantly evoking notions of speed and agility. Moreover, the Nike logo is inspired by the wings of the Greek goddess Nike, symbolizing victory and dynamism in a mythological form. It wasn’t until 1995 that Nike officially registered the Swoosh logo in its iconic black form.
The Jacquemus and Nike Swoosh bag perfectly embodies this fusion of style and performance. Made in Japan from fine leather, it features an adjustable leather shoulder strap and is priced at 420 euros. This price reflects the exceptional quality of the materials used and the care given to every detail of the bag.
The collaboration between Jacquemus and Nike is not limited to a simple fashion accessory. It represents a true celebration of innovation, creativity, and performance. By combining their respective worlds, the two brands have succeeded in creating a product that transcends the boundaries of fashion and sports, thus attracting a diverse and demanding audience.
The Jacquemus and Nike Swoosh bag is set to become a staple of the spring season. Its bold design and impeccable quality make it a choice accessory for fashion enthusiasts concerned with their style and performance. Whether one is a fan of the Jacquemus brand, a die-hard Nike fan, or simply a lover of beautiful objects, this bag will charm with its unique character and attention to detail.
Juliana Breidy
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