Kinamania and Daniele Kiridjian: A Fashion Collaboration in Beirut
In a remarkable fusion of creativity and craftsmanship, Kinamania, led by Kristina Zouein, partners with fashion designer Daniele Kiridjian to bring an exclusive shoe line to Beirut.

Kristina Zouein, the visionary behind Kinamania, carved a niche in the fashion world with her unique blend of minimalist design and vibrant, bold accents. Established in Brussels in 2022, Kinamania quickly made a name for itself, celebrated for its dedication to artisanal craftsmanship and its distinctive aesthetic. The brand’s launch in the historic Royal Galleries of Saint Hubert marked a significant milestone, laying the groundwork for the opening of its flagship boutique in the EU neighborhood of Brussels in April.

This dynamic venture into the world of fashion takes a significant stride forward with the announcement of an exciting collaboration with Lebanese fashion designer Daniele Kiridjian. Scheduled to be unveiled on March 7 at the Deviations boutique in Beirut’s Gemmayzeh District, this partnership aims to introduce a limited edition shoe style that embodies the essence of both brands’ commitment to craftsmanship, local artisanship and vibrant design.

Daniele Kiridjian, known for her passion for vibrant creativity and an impressive background in fashion design, brings a rich tapestry of experience from her time in Paris’s prestigious designer houses. Her approach to design is deeply rooted in storytelling, drawing inspiration from the diverse energies and places she encountered. Kiridjian’s creations are a celebration of color and texture, meticulously crafted with fabrics sourced from the dead stocks of international couture houses.

The collaboration between Kinamania and Daniele Kiridjian is a vibrant dialogue between two complementary aesthetics. Kinamania’s minimalist, clean lines meet Kiridjian’s sophisticated, chic sensibilities, resulting in a shoe style that perfectly complements Kiridjian’s latest ready-to-wear collection. This venture is not just about creating fashion, it’s about weaving stories into fabric and leather, making each piece a narrative of joy, celebration and the art of living.




Both Zouein and Kiridjian are deeply committed to supporting Lebanese artisans and the local economy, especially in the aftermath of the devastating Beirut explosion on August 4, 2020. Zouein, with her background as a production manager and designer at the Johnny Farah House of leather accessories, launched the 961 SOFT LINE in response to the tragedy. This line of handmade shoes, crafted in Lebanon, showcases the country’s rich heritage of craftsmanship. Its popularity in Brussels is a testament to the global appeal of Lebanese artisanship.

Kiridjian, operating from her fashion house in rue Gouraud, shares this commitment. Her work with skilled artisans in the mezzanine of her shop brings to life distinctive pieces enriched with unparalleled details. Together, Kinamania and Kiridjian highlight the importance of craftsmanship in an industry often dominated by mass production. Their collaboration is a celebration of the human touch in fashion, a reminder of the beauty and value of artisanal dedication.

As Kinamania prepares to open its flagship boutique in Brussels and introduces the 961 SOFT LINE to Beirut’s fashion enthusiasts, this collaboration with Daniele Kiridjian represents a significant moment for both brands. It’s a cross-cultural exchange that bridges Brussels and Beirut, bringing together two distinct visions of fashion in a colorful and soulful partnership.

This collaboration is not just about shoes or clothing, it’s about the stories they tell and the memories they create. It’s about supporting local economies and preserving the artistry of craftsmanship. As Zouein beautifully articulates, wearing Kiridjian’s designs is like holding her hand through life’s joyous celebrations. Together, Kinamania and Daniele Kiridjian offer fashion enthusiasts not just a style, but also an experience — a journey through color, texture and memories.

 
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