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Amid economic slowdown, Fendi unveiled a 1920s-themed collection at Milan Fashion Week, celebrating a century of elegance.
Milan transformed into an inspiration of style this Tuesday as Fendi kicked off the Spring-Summer 2025 women’s shows. With the Roaring Twenties as their muse, the collection exuded both nostalgia and innovation, offering a momentary escape from the industry’s current challenges.
Kim Jones, the artistic mind behind Fendi, presented a lineup that seamlessly blends the past with the future, featuring dropped waists, elongated shapes, and a palette of never-boring neutrals like cream, black, and pearl grey. Each piece shimmered with meticulous beadwork and flowed with transparent organzas, embodying movement, lightness, and ease.
While the fashion landscape faces headwinds from inflation and subdued consumer confidence, particularly in vital markets like China, the allure of Milan Fashion Week remains undiminished. Extending an extra day this season, the event promises an array of live catwalks showcasing Italy’s premier luxury labels, including Prada, Gucci, and Versace. Notably, Giorgio Armani has chosen New York for his mainline women’s collection this October, adding a global twist to this season’s fashion narrative.
Despite some brands like Moncler and Tom Ford opting for other cities, Milan’s fashion festivities continue to captivate, ensuring that the city lives up to its reputation as a global fashion capital.
The week is not just about the glitz; it’s a vital economic engine, with fashion’s ebb and flow significantly impacting Italy’s GDP. As designers unveil their latest creations, Milan’s streets fill with fashion aficionados, making every moment of this fashion week a testament to enduring style and resilience in challenging times.
With AFP
