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In the dynamic world of streetwear fashion, a rising star stands out for her audacity and originality: Sayed. This streetwear brand, created and founded by Stéphanie Sayed, a passionate Franco-Lebanese designer whose identity is intertwined with the intense blue of her creations, defies conventions by offering unisex pieces inspired by both the ’90s hip-hop culture and the art of Yves Klein.
The founder of Sayed takes us back to the origins of her brand: inspired by iconic figures such as Will Smith in The Fresh Prince of Bel-Air and Tupac, as well as the works of Yves Klein, she channeled these influences to create something entirely unique. “90s hip-hop, with its baggy jeans and nonchalant attitude, has shaped my personal and professional style,” she confides.
Sayed is not just a clothing brand; it is an invitation to live an experience, to embrace one’s own originality, and to dare to be different. This philosophy is reflected in every piece, handcrafted with meticulous attention to detail and materials.
The collaboration between Stéphanie Sayed and Vernis Rouge, a rising Franco-Lebanese singer, showcases this synergy between music and fashion. Although Sayed has not yet created specific outfits for Vernis Rouge, the designer plays a key role in selecting the artist’s outfits, adapting and personalizing pieces for various events and performances. “Music and fashion are art forms that feed off each other,” explains the designer. “Creating for artists is a natural extension of my brand.”
Sayed’s future projects are ambitious. After the success of her pop-up in Paris, the brand plans other events and collaborations, including with international artists like Maluma, SCH, and Maître Gims. “The musical environment is the perfect place to convey my message of authenticity and originality,” she affirms with enthusiasm.
Sayed is more than just a brand; it is a promise to redefine streetwear fashion norms by promoting an authentic expression of oneself. In these times where individuality is so celebrated, Sayed reminds us that “attitude makes the outfit” and that, in the marriage of attitude and style, lies the true magic of fashion.
For more information about the Sayed brand and to discover the latest collections, visit the official website: www.sayedofficial.fr. You can also follow Sayed on Instagram at @sayedofficial__ for live updates and an exclusive behind-the-scenes look at the creation process.
